Interactive 360° photos can soon also be viewed on Facebook

Facebook gives its On the Oculus blog know that it plans to add support for 360-degree photos to the News Feed in the coming weeks. This means that soon a spherical panoramic photo can be simply uploaded to Facebook and automatically become interactive in the news feed after sharing.

For social media marketers, 360-degree interactive photos are a great way to add something more engaging to your news feed. But where do you get such photos? Companies that have ordered a virtual tour from tuur.ee already have such content, because the virtual tour comes with all the underlying photos - which are spherical panoramic photos. One example:

A spherical panorama is a photograph in which the entire surrounding view is folded onto a two-dimensional surface. If such a photo is (soon) added to Facebook, it will automatically become interactive there.

The panoramic photos obtained with the virtual tour can soon be uploaded to Facebook, where they will be automatically generated as an interactive view. So that you can look around the uploaded photo directly on the Facebook wall.

It is also possible to take spherical panoramas yourself - for this you should first buy a simple camera like Ricoh Theta S, Samsung Gear 360 or LG 360 Cam. In the case of such cameras, it should be noted that their development is still in the early stages, and therefore the image quality - especially when shooting wider views - is still quite poor.

However, for the best image quality, spherical panorama shooting and post-processing should be left to a professional. Tuur.ee specializes in creating just such spherical panoramas, so if you have an idea that you would like to turn into an interactive circular view on your Facebook wall, write me and let's do it.